Your new business A medium-sized company that specialises in the production of iron is looking for a Marketing & Data Analyst to join their team. The Marketing Team is dynamic, energetic, and hardworking, which is essential in their fast-paced environment. Because of the team's supportive nature, they take pride in encouraging and sharing best practises to enable each other to do the best job possible. They are looking for a professional and committed individual who will enjoy working in a fun, friendly, and sociable environment. Your new position What is the difference between data mining and manipulation? Using database queries (SQL), spreadsheet models (Excel), and a data discovery and visualisation tool, collect and analyse customer data (Qliksense) What is data analysis? track, analyse, and report on the performance of recruitment, retention, and reactivation marketing activity, including but not limited to direct mail (e.g., PPC/SEA (Pay Per Click/Search Engine Advertising), SEO (Search Engine Optimisation), email, social media, and other third-party platforms that deliver our loyalty and customer referral programmes, such as Incentivesmart and MentionMe), using metrics such as ROI (Return on Investment), conversion rates, and LTV (Life Time Value) What is the interpretation of the data? Understand why some marketing campaigns are successful and others are not, identify more profitable channels, and make recommendations based on data collected. To address key strategic questions, provide actionable market and customer insights. Is there an ongoing investigation? Examine customer journey communications on a regular basis to determine the effectiveness of each customer touchpoint. What about communication and presentation? Make Qliksense dashboards and PowerPoint presentations with charts and graphs to provide market and consumer insights to the Marketing Team and other stakeholders. As the knowledge owner for customer and market data, advise other marketing functions (e-commerce/website, product development). Data list administration? provide customer data files in accordance with the brief, utilising models such as RFM (Recency Frequency). For marketing campaigns, monetary value Who owns the marketing report? create and own critical business and marketing reports, create/automate regular reports, and handle ad hoc analytic requests Financial forecasting models? cooperating with the Finance Team and the Systems Data Team to assist with larger business reports and ensure consistency What you will require to succeed capable of conducting marketing research and statistical analysis Excellent analytical abilities as well as a high level of business acumen For all stages of the data analysis process, be familiar with the fundamentals of computer science. Are you familiar with SQL? capable of accessing and managing data in order to manipulate datasets in order to gain valuable insights Experience with marketing tools such as GA (Google Analytics) Do you know any programming languages? comprehending and writing code Excellent organisational, communication, and presentation abilities Proven ability to manage multiple projects concurrently while paying close attention to detail and accuracy What you'll get in exchange 5 weeks of holiday Bonus plan for the company Employee discounts Free company events are held throughout the year, such as a Christmas party and a summer BBQ. Pension plan Health care strategy Internal Learning and Development System What you must do now If you're interested in this position, please click 'apply now' to send us an up-to-date copy of your CV, or call us right away. If this job isn't quite right for you but you're looking for a new opportunity, please contact us for a confidential career discussion. #4371386